The Archetype Influence Mix
Access the unique framework to position your brand for more success.

Uncover who you truly are as a brand
and gain the advantage that makes you
​​​​​​​exceptional in your industry.



Pop quiz: What do the marketing strategies of brand behemoths like Coca Cola and Apple have in common?

They’ve mastered the power of archetypes (defined as “character types that represent universal patterns of human nature”) to create campaigns, loyal followings, and company cultures that have made them global household names for decades.
And now, it’s your turn.

What is The Archetype Influence Mix?

It’s a deep dive assessment into your brand, based on the psychology of Carl Jung and our CEO Jennifer Kem’s 20+ years in the marketing biz.

Ready to find out who you are as a brand?


 Why do you need to know your archetypes exactly?


Because this knowledge has the power to give you:

A deeper understanding of everything that is your brand, from offerings, to message, visuals, speaking points and marketing positioning.
A clear understanding of how to draw your audience in and enroll them into choosing your brand.
A strategic overview of how your passions, talents, and philosophies work together to grow your business to the next level.

You get instant access to the assessment + your beautifully detailed, AIM report, which reveals:

Your Dominant Archetype: This is the most crucial reference point for every move your brand makes; including your strategy, message, visuals, and unique value points.

Your Intrinsic Archetype: This "fills in the blanks", and provides a deeper look into your brand's identity.

Your Intuitive Archetype: This "backs you up", and helps you make informed decisions with complete confidence.

But you don’t have to take our word for it.

Hear what past students have said about learning their AIM and more importantly, how it directly influenced their business: 

"Learning I was an explorer changed everything and I love having this foundation to come back to when I feel my message veering back into the other energies. When I'm square in my explorer I feel JOY and CONNECTION, two of my most coveted feelings." - Taryn Mason


"Now that I know my archetypes, I am awakened to the simple, overwhelming fact that I can have it all (I don't have to be just one of the archetypes that have driven me; in fact, trying to be just one is one of the things that has been holding me back all these years!)" - Dave Hime


"Just now after reading through the material I came up with the clearest definition [of what I do]. That's the clearest I've been in 6 years of doing business. People were not joking, this module is worth the price of admission." -Joeli Kelly

So: are you ready
to discover who you are?

You could be a Ruler, a Sage, a Hero, a Lover, a Creator, a Muse…

What's in your mix?

 Enter your name and email for access to the Archetype Influence Mix (AIM)